Key Leadership Characteristic of Sustaining Business
The key leadership characteristics required to sustain a business initiative clear communications. According to Andrew Ward in the Leadership Lifecycle, “The leader must spend a lot of time communicating the vision and company strategy to keep everyone moving in the same direction.” Communications is key internally to ensure employees remained focuses on the vision and strategies required to sustain its business. Likewise, the leader must effectively communicate externally with stakeholders, customers, advertisers to sustain success. Any shift in the market must be identified changes must be communicated by the leader for everyone to respond quickly and efficiently to these market changes. Therefore it is important that a clear communication process to keep all aspects of the business initiative moving in the same direction.
Impact of Leadership
The Leadership focus of study during my Capstone will impact my professional development plan by giving me the tools to apply the knowledge I have gained through the MBA program. The lessons learned throughout the program will give me the knowledge required to effectively communicate throughout any organization by giving me a clear understanding of my role and responsibilities as the leader in any business function. My leadership role will require reflective thought as I pass through the various stages of leadership to look at what effect I have had on the company and how I can improve. The leadership knowledge I have gained combined with more than 20 years of professional experience lays a solid foundation for all that will come to me in life.
Friday, May 4, 2007
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